Land Rover and Range Rover added an extra dose of style to two of Fashion Week's hottest shows with a fleet of vehicles for VIPs. The new Land Rover LR4 was the starring attraction at the Rag & Bone show in Soho, sponsored by the famed UK SUV marque, where beauties like model Jessica Stam (above) and Mad Men's Jon Hamm made the scene. And at the presentation by Marchesa, designed by Georgina Chapman, Range Rovers and Range Rover Sports provided luxe transportation for the likes of actresses Vanessa Hudgens and Michele Trachtenberg, musician Eve, socialite and TV personality Olivia Palermo, and model Irina Lazareanu. At both venues the vehicles sported the designer's logos, and when lined up impressively outside got nearly as much attention as the scenesters themselves.
"Land Rover is expanding its marketing profile with, for the first time, supporting a fashion house, Rag & Bone, during New York Fashion Week," noted Stuart Schorr, vice president of communications and public affairs, Jaguar Land Rover North America. "The Rag & Bone brand, led by Marcus Wainwright and David Neville, is admired for its refined and versatile aesthetic. Both Land Rover and Rag & Bone were born in England and enjoy massive global appeal. The Land Rover LR4 has evolved a distinct design heritage that is rooted in both authentic luxury and rugged capability.
